Posted 17 April, 2012 by Susannah Vila

Mapping the Best Resources for Digital Advocates

A version of this post also appeared at WITNESS, Global Voices Advocacy and Small World News.

From the Arab Spring to Occupy, the events of 2011 highlighted the potential of new technologies for advocacy. But new tools are more likely to facilitate social impact if they’re used by people with the right training and support.

This isn’t happening as much as it could. Why? I think it’s because of a few big challenges facing the field of support for digital advocates. When, last October, we brought together our advisors for the first time to discuss how our work could help them Social Tech Census is our first step towards doing that. But how, exactly, will collaborators be able to use it?

From infographic on IHub Nairobi (

We asked our partners, who all work with technology for advocacy, and here’s what they said.

1. Launch New Programs of Support Based on Hard Data About Who Needs What and Where

Where are all the francophone tech trainings on mapping tools? Is it easier in North Africa to access offline training opportunities about digital security than, say, strategy for online video? Why are there only ad hoc communities and no formal organizations providing social media support in South Asia? By shedding light on these gaps (the above are examples only – we haven’t found anything out yet!), the Census should make it easier for our partners to better identify and understand demand in order to meet it.

2. Adapt Existing Training Programs to On-The-Ground Contexts

The first step in launching any capacity building program (technology-focused or otherwise) is often to identify local stakeholders. By making it easier for trainers to get necessary information from the ground, we hope to maximize the reach of their projects. New Tactics in Human Rights, for example, could use it to connect its on the ground trainers with people who are already providing support – helping both to maximize their impact.

3. Get Resources for Remote Learning Into the Hands of Those Who Need Them Most

A lot of our partners have put laudable effort into creating resources like online guides in order to help more people to become effective digital advocates. Take WITNESS’ Video Advocacy Toolkit, Access’ guide to addressing DDoS attacks or the Electronic Frontier Foundation’s Surveillance Self Defense project. If they’re going to have as much impact as possible, these resources need to get into the hands of those who need them most. Partners should be able to use the Social Tech Census to identify outreach partners who clearly understand information needs in target communities.

4. Connect Local Trainers to Local Advocates

Trainers are too often flown in from thousands of miles away for a few days of workshopping with no incentive to remain in contact with the advocates they trained. The best thing we heard from one of our partners was that they didn’t want to fly across the world to give a training (or send one of their staff). They’d rather use the Social Tech Census to connect local need to local support. We hope that the Census can help minimize the degree to which trainers have to be parachuted into new contexts for a few days of training.

Do you work with an international organization or network that supports technology use for advocacy? We’d love to get your opinions- take the Social Tech Census survey in just 5 minutes.

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