Wouldn’t it be great if there was a simple checklist process to help plan media strategies for a new advocacy campaign? Well, as it happens, we helped TI to develop just that last year. And last week, the toolkit went live on the IACC website. You can take a look at the tool and use it for planning your next campaign. It will be growing and changing, so let us know if there are things you would find useful to include in later stages.
Where did this idea come from?
In the spring of 2013, we worked with 11 Transparency International chapters to develop media strategies for projects they were designing. Through the process, we realized that there were some standard questions and process that every project needs to answer. TI was looking for ways to make it easier for their chapters to effectively plan media strategies, so we teamed up with their web develop and designer and the Toolkit was born.
Let us know if you find it useful or if you have any questions.
*Thanks TI and IACC for working with us on this and funding the process. We learned a lot and were happy to support the work of your chapters!*